Syac Yorkshire Business Centre

Work areas: business planning

In 2010 we conducted a business review and developed a business plan for the centre. The community-run organisation provides business advice and start-up spaces for businesses in Sheffield.



Sheffield International Venues: market profiling

Work areas: market analysis, postcode-based profiling

Sheffield International Venues run a number of large sporting and entertainment sites. DBA Consulting were engaged to carry out postcode-based profiling of users to five major facilities to support a sponsorship campaign. A series of detailed reports segmented current users for different activity types in terms of ACORN lifestyle classification and deprivation levels, providing a detailed picture of the existing user base.

We have also worked with Sheffield International Venues on investigating market demand for potential new facilities and analysing retention patterns and membership churn.